Diane Quijada is Co-Founder and Vice President of King Equipment LLC, an aerial equipment dealer based in Ontario, CA. A natural born leader, Diane has been passionate about her career in aerial equipment since her first opportunity in 1980 with Phoenix, Arizona based Marco Crane & Rigging. Although it was primarily a male dominate industry, her passion and resilience lead to success with her transition to Arizona Aerial, a division of Mobile Scaffolding. In 1986, she was promoted to establish and run the company’s first San Diego branch, which quickly became a prosperous profit center for the company. After developing the San Diego market and enduring several mergers and acquisitions, Diane moved on to Los Angeles based Eagle High Reach in 1995, where she became a stakeholder in the company with her husband Ernie. After several successful years the company was sold in 2006 to H&E Equipment Services. Although rewarding, her and Ernie were not satisfied with the corporate culture the acquisition led them in to. As they transitioned from Eagle High Reach, Diane and Ernie sought out to create their own successful aerial company yet again. In November of 2007, King Equipment LLC was established and its name chosen to identify a company where the customer was truly the King.
The company started out small with 7 employees and a few hundred lifts for rent. The beginning was a struggle, during the 2009 recession, but the company persevered from the dedication and hard work of the owners and employees. As their name began to develop strong recognition, the company quickly grew to become one of the primary equipment vendors in the Southern California market. Today, the company employs over 70 employees and boasts an equipment inventory with thousands of rental units in its fleet.
Philanthropy has also been a very important part of her professional life. In 2011, Diane was the advocate of dedicating two units, a Genie S-65 boomlift and a Gehl DL11 forklift, to awareness for the Susan G. Komen, Inland Empire Chapter. Both painted in pink and decaled with the Susan G. Komen logos, these lifts have been placed on many of L.A.’s high profile job sites to create breast cancer awareness. In addition, they have been present at the Temecula Breast Cancer Awareness walk, featured at the Long Beach Grand Prix as well as funded generous amounts towards the foundation.
Outside of her professional life, Diane is committed to her family. She is a mother to her son Ryan and daughter Chelsy, and a grandmother to her grandson, Ernie IV. Her hobbies include cooking, entertaining, shopping, exercise, golfing and spending time with friends and family. A self-proclaimed connoisseur of fine wine, she enjoys trips to Napa and Paso Robles where she continually learns and enjoys the art of winemaking.
Diane and her husband currently reside in Chino Hills and our in the beginning stages of building their dream home on Humboldt Island in Huntington Harbour.